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Excellent
30,000+Reviews

BLACK FRIDAY MEGA SALE

๐Ÿ”ฅ 70% OFF + Free Cuban Chain With Every Order

Excellent
30,000+Reviews

BLACK FRIDAY MEGA SALE

๐Ÿ”ฅ 70% OFF + Free Cuban Chain With Every Order

BLACK FRIDAY MEGA SALE

Up to 70% OFF sitewide. FREE Cuban Chain Included with EVERY order. No code needed.

  • 4-day shipping
  • Designed in New York
  • 30,000+ Customers
  • Buy now Pay Later
  • 4-day shipping
  • Designed in New York
  • 30,000+ Customers
  • Buy now Pay Later
Shop Now
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#1 RATED MEN'S JEWELRY STORE

Our story started in the New York Diamond District over 30 years ago. We still cut, shape and polish every piece in-house, even if it means working through the night.

30+ Years
In the diamond industry
Fast, Secure Shipping
Delivered in 3โ€‘7 days worldwide

Meetย Moissaniteย - The even shinier, exactly as durable andย 10x cheaperย twin of diamonds...

This new, ultra rare gemstone is practically identical to diamonds, is super durable, shines better than diamonds, and even has it's own GRA certification.

And the best part? Itย PASSESย the diamond tester..

  • Passes diamond tester

Why is moissanite goingย VIRAL?

Rappers and athletes have stopped buying diamond jewelry because it'sย IMPOSSIBLEย to tell the difference between moissanite and diamonds.

  • Does not tarnish, fade, or turn cloudyIdentical to Diamonds

Rated 4.9/5 by our customers

30,000+ REVIEWS FROM REAL CUSTOMERS

Frequently Asked Questions

Moissanite is not a synthetic diamond or the often dreaded cubic zirconia,ย it's a totally separate gemstone that is naturally only found in meteorites and has almost identical properties to a diamond.

Yes - moissanite will always pass the diamond tester.

Moissanite and diamonds have very similar conductive properties, and that's what diamond testers rely on to determine the result.

Yes. Many rappers and celebrities have stopped buying diamonds, because moissanite is financially smarter and looks identical to a diamond.

No.It's impossible to tell the difference between moissanite and diamond just by looking at them.

You would have to go to an expert jewelry store and use a magnifying loupe to examine the inclusions in both gemstones to tell the difference.

Moissanite jewelry is extremely durable and will not get cloudy, fade, change color or tarnish.

IceCartel moissanite jewelry is made with a base of 925 silver, which means it's not suspectible to tarnishing in an oxygen environment.

Not really, because diamonds are not rare.


The only reason diamonds are expensive is because the mining of diamonds is strictly controlled by a monopoly that holds back supply of diamonds, hence increasing the price.

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