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How to Choose an Engagement Ring? Complete Buyer’s Guide

Joosep Seitam

While you are preparing for your upcoming special event, the first thing that jingles in your mind would be “How to Choose an Engagement Ring?” 


Maybe you have already started visiting jewelry shops. But also being confused with types and price range. 


To choose the perfect engagement ring: 


  • Have a realistic budget and understand your partner’s lifestyle. 

  • Prioritize the center stone.

  • Select a secure setting that matches daily wear. 

  • Choose a metal based on skin sensitivity, maintenance, and style. 

  • Verify certifications, ethical sourcing, and return policies.


Knowing how to pick the right one also matters to represent your emotions. We will talk about ring types, explain diamond cuts, best settings, and other essentials in this engagement ring guide. 

Let’s get into choosing the perfect ring for your special day!

Check out IceCartel’s collection of moissanite engagement rings.

Before the Engagement Ring Selection

before engagement ring selection

Do you know about the “one month’s salary rule”? It shows that the engagement ring is a big deal, and your one-month salary should be invested. 

The rule had a great impact after the “Great depression.” The concept was well-marketed by De Beers, the diamond cartel. Now, data from The Knot’s 2024 Jewelry Study and market reports show that. People seem to spend $5000-$6000 on their wedding rings. 


With time, the budget and tradition have changed. 

Should You Shop Alone or With Your Partner

Visiting a jewelry shop together can also be your first surprise activity. Our long-known one-way gift tradition has now truly shifted to collaborative decision-making. While you are thinking “what kind of engagement ring do I want, you don’t need to be alone.


It will prevent mismatching and ensure couple harmony. Both of you will be able to learn from each other’s choices. 

When is the Right Time to Buy an Engagement Ring

According to the report of Carat Trade, 40% of engagement rings are sold between Thanksgiving and Valentine's Day. The average search duration lasts for 3.5 months in the U.S. 


This timeframe allows you to: 


  • Track price fluctuations in the case of natural or lab-grown diamonds.

  • Choose your design and customize it with meaningful details. For example, Ben Affleck gifted a “not going anywhere” quote-engraved diamond ring to Jennifer Lopez’s green diamond ring.

  • Avoid delays if you start the purchasing process early. Sizing and secure shipping take a little time due to high order volume.

Choosing the Center Stone

choosing the engagement ring center stone

The center stone universally plays the key role in engagement ring selection. Whether you choose the classic diamond or one of the other vibrant gemstone options, it should fit both your daily practicality and personal style. 

Diamond vs. Gemstone: Which One is Better

When we think of that generational question, “What rings for engagement ? ” a big center stone-engraved ring pops up in our head, right? For modern shoppers, other gemstones are also on their choice list. 

Durability

Diamonds score 10 out of 10 on the Mohs Scale of Hardness. This guarantees lifetime value. Sapphire and rubies score 9, while the ideal score for opal is 5.5. Lab-grown moissanite scores 9.5, second hardest to diamonds. 


They are almost identical to diamonds, incredibly resistant to scratching. Second-best option if you are looking for a near-quality diamond alternative. 

Symbolism

Your gemstone also reflects historical, traditional, and personal monuments and values. In jewelry language, the diamond represents “forever, and sapphires represent “loyalty.

Understanding the 4Cs of Diamond

Worried about “How to select a diamond ring? ” Then check key metrics. The 4 key purity metrics, often known as the 4C, all together decide a diamond’s perfection. 


These technical specifications may be a bit overwhelming. We will explain to you about each of them. This will help you in choosing the perfect ring. 

Cut: Why It Matters Most

It is like the key factor that determines your stone’s personality. A brilliant cut diamond will still look bright even if it has poor color or clarity. An ideal cut ensures light enters and reflects the stone brightly. 

Color: What’s Actually Noticeable

Many of us fall into the color trap. We pay a premium for a D-grade (completely colorless) stone. Most people can not differentiate the color grade under natural light. 


Remember, near colorless stones are referred to as G, H, or I. But if you are using a yellow or rose gold setting, you can avoid J or K grade. 

Clarity: What You Can Skip

Clarity refers to internal "inclusions". As a retailer, we recommend choosing those "eye-clean” diamonds. 


This means you will not see tiny feathers or clouds with the unaided eye. Only a microscopic test can detect them. Grades like VS2 or SI1 are the best as they look identical to the person wearing them.

Carat: Size vs Sparkle Trade-offs

Carat expresses your diamond weight. Specific "magic weights" (like 1.0, 1.5, or 2.0 carats) command significant price jumps


Want friendly advice? To bypass the “1-carat premium, choose a 0.92-carat stone. Only jewelers can detect this size difference. 

Diamond Shapes Explained

  • Round: Remains the old standard for maximum light reflection. 

  • Oval: Suits well for elongated fingers

  • Princess: Identified by sharp and square corners, it offers a bold, modern, and geometric aesthetic

  • Emerald: Creates a unique "hall-of-mirrors" effect, prioritized for clarity. 

  • Pear: Very dramatic, creates a stunning, elongating effect on the hand.

  • Cushion: The cut features rounded corners and large facets. 

Lab Grown vs. Natural Diamonds

Lab grown vs natural diamonds

Moissanites offer significantly less price. If you pick two of the same type, the one with moissanite will cost 70-90% less. Lab-grown diamonds set you free from ethical obligations from a consumer perspective. 


You can verify the lab licence if you want. Ethical sourcing is also a primary contributing factor to the expensive diamonds. Lastly, moissanite’s resale value fades barely. The ROI is similar to gold. 


Check out the differences between Lab-Grown Diamonds vs. Moissanite


Choosing an Engagement Ring Setting

Choosing an engagement ring setting

Buyers often get confused between the design and settings. Your priority should be comfort and setting quality over its aesthetic. 

What is an Engagement Ring Setting

A setting is the overall mechanism used to hold the stone. Commonly used techniques are prongs, bezels, or baskets. Settings form a complete mounting. 


Settings refer to the style of how the method will hold the stone. On the contrary, band refers to the shank or metal circle that wraps your finger. 

Popular Engagement RIng Settings

Here are the most popular engagement ring settings available in the market: 

1. Solitaire

A single stone is held by 4 or 6 prongs. This style allows maximum light to enter the diamond.

2. Halo

Smaller pavé diamonds surround the center stone. Adds volume to your center stone. Halo settings make your rings look bulky. 

3. Pave

This popular French setting features tiny diamonds set on thin prongs on the band. Stones offer a unique shimmer and beautiful geometric design. 

4. Three-Stone

Symbolizes your past, present, and future. This style offers a bold, balanced look. 

5. Bezel

A thin metal rim completely encircles the stone’s perimeter. Offer a sang-free profile with the highest security. 

Check out our guide for Engagement Ring Styles & Settings

How Does the Setting Affect Durability and Style?

Your engagement ring selection must match your lifestyle. High-set prongs carry daily wear risks. For an active lifestyle, bezel or channel settings provide the highest security. 


The following guide will help you get a clear idea : 


Category

Settings

Durability & Quality

Oval

Bezel

The metal rim protects the vulnerable edges of step-cuts and ovals.

Round, Oval, Cushion

Solitaire

Have the highest brilliance. 

Round, Cushion, Emerald

Halo

Creates a "visual illusion" that makes these specific shapes appear larger.

Round, Oval, Pear

Pavé

Adds a continuous and luxurious shimmer. 

Selecting the Right Ring Metal: Tips for Ring Choices

Platinum’s security is unmatched, but gold and a few other metals also offer a lifetime value guarantee. Before metal selection for an engagement ring, consider your and your partner’s skin tone, finger shape, and overall aesthetic. 

Gold vs. Platinum Engagement Rings

  • Platinum’s build is denser than gold's and offers less decay than gold's. 

  • To maintain an icy look, gold requires rhodium replanting every 1-2 years. Yellow gold or platinum requires less effort for maintenance. 

  • Due to its higher density, platinum requires more raw material per ring, leading to a 30%-40% higher price than gold rings. 

Types of Gold for Engagement Rings

Yellow Gold has overtaken Platinum as the top choice. Data from Queensmith represents 57% of sales due to the "old money" luxury trend.

  • Yellow Gold: The metal offers a warm hue, complements warm skin tones. 
  • White Gold: Offers a platinum look in less budget, but often contains nickel that may irritate. 
  • Rose Gold: Although it does not have hypoallergenic properties, it is exceptionally durable due to copper alloys.

Best Metal for Sensitive Skin or an Active Lifestyle

We recommend checking the alloys, specifically nickel-fused metals. Platinum and steel are both gentle to sensitive skin. Besides, they hold stones better than other, less dense, fragile materials. 

How to Match an Engagement Ring to Personal Style?

styling an engagement ring

Often, we overlook the final frame of the ring- how will the stone sit with a wedding band?


  • Classic: Popular for timeless simplicity. Usually features a single diamond on a plain or pavé band. 

  • Modern: These rings show more architectural form. Key characteristics include geometric cuts, sculptural metalwork, and unconventional stone placement. 

  • Vintage: The rings reflect history-inspired old architecture. To evoke a romantic design, jewelers utilize intricate details like milgrain, filigree, and hand-engraving. 

  • Minimalist: These ring designs echo "quiet luxury. This style uses clean lines and thin shanks to achieve a comfy aesthetic. 

Matching Engagement Rings with Wedding Bands

How the two rings interact depends entirely on the engagement ring's profile. We often don’t consider the “stack” but end up choosing an engagement ring. If your ring features low-set or bezel settings, go for a straight band. It will hit the bump of the basket. 


If you don't want the gap, but purchased a low-set ring, order a curved or notched band. For a zero gap fit, optimize for a high-set or cathedral setting. It will create clearance for a straight wedding band to slide underneath the center stone.

Find out about 14k vs 18k White Gold for the engagement ring.

Custom vs Ready-Made Engagement Rings

Custom-made engagement ring vs ready-made, which is the best? The question is open-ended. Bespoke creation adds your personal style. Showroom classics often have an exclusive collection, making it an instant source. 


Type

Pros

Cons

Ready-Made

Perfect for your quick proposal. 

Very common, has detailed limitations

Custom

Allows you to express your feelings with a meaningful final result.

Requires 6-12 weeks

How to Find the Right Ring Size?

A ring mismatch may cause heartbreak. To protect the most precious memory of your life, measure at home. Plus, consider our engagement ring guidelines. 

How to Measure Ring Size at Home

Follow these steps to find the right ring suitable for your partner’s finger size:


  • Soap Method: Borrow a ring they currently wear and press it into a bar of soap to create a physical mold of the inner diameter. 

  • Paper Method: Use a printable ring size chart to match an existing ring or a string measurement.

  • Expert Sizing: Jewelers use professional metal mandrels. Visit a store for the most accurate reading.

  • Resizing Limits: Plain bands (Solitaires) are easy to adjust. Avoid Pavé or Eternity bands if you want to avoid stone loss.

Can Engagement Rings be Resized?

Most rings can be adjusted depending on the setting and metal. 


  • Solitaires: These are the easiest to resize. Typically, these rings allow for a 2-size variance.

  • Pavé & side stones: Limited to roughly 1 size. Excessive stretching can cause the tiny prongs to warp. The stones often fall out.

  • Eternity bands: These cannot be resized due to diamond wrapping. 

  • Metal constraints: Gold and Platinum are easily workable. However, contemporary metals like Tungsten, Titanium, or Cobalt are too hard to be resized. If the fit is wrong, you must replace them. 

Ethical Sourcing, Certification, and Trust Factors

Many new couples often ask, “How do you pick an engagement ring from the right place?” In the engagement ring market of 2026, trust is more crucial than anything else. 

How to Select a Diamond Ring with Certifications

Diamond's value entirely depends on microscopic details. Reputable lab certifications assure you the stone quality, providing you scam protocol. 


  • GIA: It's the gold standard for natural diamonds, offering the most rigorous and consistent grading for the "4Cs."

  • IGI: Globally accepted certificate for lab-grown diamonds. 

  • AGS: Well-acknowledged certification to identify specialized scientific analysis of a diamond’s "Light Performance" and cut precision. 

Where to Buy an Engagement Ring

Your ring’s value matters from where you are about to purchase. Brand value matters when it comes to resale or aftercare. Meanwhile, online retailers offer diverse collections, with customization options as you want. 

You can definitely check out IceCartel’s huge collection of iced-out rings

Common Engagement Ring Buying Mistakes to Avoid

Let’s see the must-follow rules of ring purchase. Your precious lifetime memory token needs careful selection. If necessary, take time and learn from any trustworthy jeweler.

Buying Based on Size Alone

Prioritize cuts over the stone size. If your diamond looks dull, there is a high chance of poor cutting. 

Ignoring Lifestyle Compatibility

Lifestyle comes first. Delicate rings like Pave of Prong style often may lead to snagged clothing or lost stones. Avoid them for someone who is actively working in nursing or attends the gym.

Skipping Certification and Documentation

Never ever overlook certifications if you want to purchase a diamond ring. Must check the GIA or IGI report. They protect fake scams. To get a guaranteed resale value, make sure your stones pass the required tests. 

Final Takeaway: Choosing the Perfect Engagement Ring

If you are a modern couple seeking a middle ground, the OG IceCartel collection offers you a plethora of options. Our iced-out, latest, and premium detail-oriented craftsmanship rings offer the value you deserve. 


Our genuine, lab-tested moissanites sparkle for a lifetime. You will find all the color options that pass diamond testers while also matching your budget. Our unisex collection is specially curated, suitable for both men and women. 

Frequently Asked Questions

How long does it take to get an engagement ring made?

For a fully customized ring, expect a timeline of 3-6 weeks. If you are going to buy a pre-existing setting with a hand-selected stone, it typically takes 2-4 weeks. 

Can an engagement ring have multiple stones?

Yes, three stones and pave style offer a geometric, futuristic style with multiple stones. Classic Toi Et Moi also features two stones. 

Is it okay to choose a non-diamond engagement ring?

It's more than okay. Moissanite rings, emeralds, or opals also offer a significant lifetime. 

What is the most popular engagement ring style?

Obviously, the solitaire ring is a kinda global favorite. Additionally, Halo, Pave, Three-stone, and Art Deco are all-time classics. 

Should engagement rings be insured?

Yes. These policies cover accidental damage, ensuring your investment is protected. 

Joosep Seitam

Joosep Seitam

Joosep was born in Tallinn, Estonia - a small country in northern Europe. He is an entrepreneur and one of the co-founders of Icecartel. Joosep has been in the jewelry industry since 2019, the year when he started the brand from scratch. During these years, Joosep has learned everything there is about the jewelry industry and he's here to share it all!

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