Inside Rob49’s Amazing Jewelry Collection - Icecartel

Before the big stages and iced-out chains, Rob49 was just a kid from New Orleans trying to figure things out. Now, he’s one of the rising voices in rap—and his jewelry makes sure you see him coming before you even hear him.

Rob49, born Robert Coleman Thomas, grew up in the 4th and 9th wards of New Orleans, areas known for their tough streets and strong roots. Raised by his mother while his father was incarcerated, Rob’s early life wasn’t easy. He lived through Hurricane Katrina, moved between cities, joined the National Guard after high school, and even studied nursing for a short time. But music pulled him in—and he ran with it.

In 2020, he dropped his first mixtape 4our the World , and followed it up quickly with Vulture and Krazy Man . Each release brought him closer to the spotlight. In just a few years, Rob49 built a solid name, working with artists like Lil Baby, Kevin Gates, G Herbo, and even Travis Scott and 21 Savage on the hit “ Topia Twins .” His 2023 album 4GOD II showed the world he’s not slowing down.

As his name grew, so did his style—and his jewelry collection became part of his image. From bold custom pendants to heavy diamond chains, Rob’s pieces reflect his roots, success, and the energy he brings to every track. Let’s take a closer look at the pieces that help Rob49 stand out in the rap game.

Rob49’s jewelry collection has some of the most eye-catching chains and pendants you’ve ever seen! Let’s have a look. 

When Rob49 says “Vulture Mafia,” he means family—and he backs it up with diamonds. Instead of just shining for himself, he decided his whole crew should shine too. In 2023, he dropped a quarter million dollars to make that happen, ordering 30 custom Vulture Mafia chains so every member of his team could wear the movement with pride.

Each chain features the bold “VM” initials, representing Vulture Mafia, set in solid white gold and fully covered in high-quality diamonds. Sitting on top of the logo is a diamond-encrusted vulture, with a wide, iced-out banner at the bottom to finish the look. These custom chains hang from thick, diamond-studded rope chains, giving them a heavy, powerful presence.

All the pieces were custom-made by Jewelry Unlimited , a respected name in the rap jewelry world. The entire order reportedly cost $250,000, showing just how serious Rob49 is about his team and brand.

He’s often seen wearing his Vulture Mafia chain when hanging out with the crew. The Vulture Mafia chain isn’t just about looking good—it’s about moving as one, and making sure the whole squad gets to shine.

Rob49 doesn’t just wear his name—he wears his roots. His “49” pendant isn’t about branding or trend-chasing. It’s a personal piece that shows exactly where he’s from: the 4th and 9th wards of New Orleans. It’s a clean, bold design that says it all in just two numbers.

The pendant features a large “49” in block-style numbers, fully covered in diamonds, giving it a bright, icy finish. Sitting on top of the numbers is a sleek “V”, which stands for Vulture Mafia, his crew and movement. The pendant hangs from a thick diamond Cuban link chain, giving it a sharp, street-ready look.

This piece was custom-made by Jewelry Unlimited, who’s been behind several of Rob’s other standout chains. It’s crafted with white gold and VVS diamonds, and a pendant like this—with that kind of quality and size—likely costs around $40,000 to $60,000.

Rob styles the custom pendant with just about everything—from laid-back hoodies to designer tracksuits. Whether he’s performing or posted up for a photo, the 49 pendant is always front and center.

Rob49’s KRAZY chain is big, bold, and hard to ignore. It’s not just for show—it’s a tribute to his early project Krazy Man, which helped him get noticed and build his name in rap. The chain reminds people where his journey started and how far he’s come.

The pendant spells out “KRAZY” in oversized graffiti-style letters, each one fully iced out with diamonds. Tucked within the “Y” is a small rose gold detail that reads “4GOD,” connecting the piece to another one of Rob’s mixtape titles. It hangs from a massive Cuban link chain, also fully flooded with diamonds, giving the whole setup a heavy, flashy look.

This custom chain was made by NYC Luxury , a jeweler known for crafting big-time pieces for rappers across the industry. Built with white gold and VVS diamonds, and given its size and craftsmanship, the KRAZY chain is likely valued around $100,000 or more.

Rob49 wears it proudly—often with streetwear, varsity jackets, or laid-back fits that let the chain do all the talking. Whether he’s on stage, in a photoshoot, or just showing love to the fans, the KRAZY chain reminds everyone that Rob hasn’t forgotten where the climb started.

Rob49’s black diamond cuban link chain is one of his sleekest and most powerful pieces. It’s not flashy in the usual way—but that’s exactly what makes it stand out. With its dark, bold look, the chain gives off a smooth, confident energy that fits Rob’s style perfectly.

The chain too is made by Jewelry Unlimited, the trusted jeweler behind many of Rob’s custom pieces. It features solid black gold links, each one covered in black diamonds. The design is tight and heavy, with a deep shine that doesn’t need to sparkle loud to make an impact. It's the kind of piece that speaks without saying too much.

Because of the rare materials and detailed craftsmanship, this Cuban link is estimated to cost around $80,000 to $100,000.

Rob usually wears it with all-black outfits, leather jackets, or graphic tees, letting the chain blend into the look while still holding weight. It's not a chain that screams for attention—but if you know jewelry, you know it’s serious. The black diamond Cuban is a quiet flex—and one of Rob’s coldest pieces.

The custom Rolex Day-Date is a clean flex that proves sometimes less is more. While his chains and pendants are all about big energy, this watch brings a quiet kind of luxury that shows just how far he’s come. It’s sleek, serious, and still full of drip.

This Rolex is an Oyster Perpetual Day-Date, also known as the “President” watch. Rob’s version comes in 18k Everose gold and features a green Roman numeral dial, paired with a diamond bezel that adds shine without overdoing it. The day and date display give it a classic touch, and the green face pops perfectly against the rose tone of the gold.

This piece was customized by Jewelry Unlimited, the same jeweler behind many of Rob’s standout chains. With the gold, diamonds, and custom details, this Rolex is estimated to cost between $50,000 and $70,000, depending on upgrades and stone quality.

Rob49 keeps the styling smooth—he often rocks the watch solo, letting it peek out from under his sleeve or shine in direct sunlight, as seen in some of his posts. It’s a grown-man piece, a sign of success, and a reminder that he can switch from loud to classy whenever he wants.

Rob49’s jewelry collection goes far beyond flexing diamonds—it’s a reflection of identity, loyalty, and hustle. From his early days in New Orleans to becoming one of the most talked-about voices in hip-hop, each piece he wears tells part of that journey. His Vulture Mafia chains represent unity and the team behind him. His “49” pendant shows love for his roots. The KRAZY chain, black diamond Cuban, and custom Rolex all highlight different sides of his personality—from loud and energetic to focused and polished.

What makes Rob49’s collection stand out is how personal it is. Every piece has meaning. He uses his jewelry not just to show success, but to carry his story with him—on stage, in videos, and in everyday life. It’s style, but it’s also substance. In a world full of trends, Rob49's jewelry reminds us that when you stay true to who you are, the shine hits different.