When Fredo steps out, his jewelry always grabs attention. His chains, watches, and rings reflect his success in music and business. But behind the shine is a long, complicated story that shaped his rise to fame.
Fredo, born Marvin William Bailey on March 6, 1994, grew up on Mozart Estate in West Kilburn, London. His early life was tough. He was surrounded by crime and gang violence from a young age. Music became an escape. Fredo listened to rappers like Giggs and 50 Cent, with Get Rich or Die Tryin’ playing on repeat. These influences would later shape his own sound.
In 2016, Fredo released his first track, " They Ain’t 100 ." Just weeks later, he was arrested on a knife crime charge, though the case was dropped. While he sat in prison, his song gained serious attention, racking up views online and radio play. After another short prison stint, Fredo committed fully to music. He dropped two mixtapes: Get Rich or Get Recalled (2017) and Tables Turn (2018) , with the latter breaking into the UK charts.
Fredo’s big break came in 2018, when he featured on Dave’s hit single " Funky Friday ," which hit No. 1 in the UK. This opened doors to collaborations with major artists like Central Cee, Stormzy, Pop Smoke, Tory Lanez, Headie One, and Young Adz.
His debut album, Third Avenue (2019) , offered a personal look into his life, including tracks dedicated to his mother. His second album, Money Can’t Buy Happiness (2021) , reached No. 2 on the UK Albums Chart and featured stars like Pop Smoke, Dave, and Summer Walker. In 2021, Fredo went independent, releasing Independence Day, followed by Unfinished Business in 2023.
Beyond music, Fredo made smart moves in business. He invested millions into the sneaker company Kick Game , which saw huge growth, and also launched his own clothing brand, Parental Guidance , in 2022.
Fredo’s career hasn’t been without trouble. He’s faced multiple legal issues, including prison time, court injunctions, and a highly publicized Dubai prison sentence in 2024, from which he was released after five months. In 2024, he faced serious charges in London tied to alleged gang activity and firearm conspiracies.
Through all the ups and downs, Fredo has built a strong career — and with his success came his growing love for jewelry. Now, let’s take a closer look at Fredo’s impressive jewelry collection and the pieces that define his style.
Fredo's Chains and Pendants
A big part of Fredo’s jewelry collection are his chains and pendants. From memorial pendants to chunky cubans, he has it all!
Billy da Kid Pendant

Fredo wears his Billy da Kid pendant to honor a close friend he lost. Billy da Kid, who was part of Fredo’s circle, passed away, and the pain of losing him pushed Fredo to create this piece as a tribute. Reports say Billy da Kid was shot and killed in a violent incident, which shook Fredo and his team deeply.
The pendant spells out “BDK” in large, bold letters. It’s fully iced out with diamonds from edge to edge. The diamonds are set tightly, giving the surface a solid sparkle from every angle. The background inside the letters has a checkered pattern made from alternating white and darker stones, adding depth to the piece. Around the edges, bigger diamonds line the border, making the letters stand out even more.
The pendant hangs from a thick cuban link chain, also covered in diamonds. The chain and pendant are both likely made from white and rose gold, with custom work done by one of Fredo’s trusted jewelers, though he hasn’t publicly mentioned who made it.
This piece means more than just jewelry to Fredo. Every time he wears it, it keeps Billy da Kid’s memory close to him. It’s personal, emotional, and one of his most meaningful pieces in the collection.
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Big Stone Cuban Link Chain

Fredo’s big stone cuban link chain is one of the standout pieces in his collection. The links are large and packed with diamonds, giving the chain a thick, bold look. Each link holds big, tightly set stones that catch light from every angle. The diamonds sit close together, leaving no gaps, which makes the whole chain shine steady and heavy.
The chain is made from high-quality gold, most likely a mix of white and rose gold, which helps the diamonds stand out even more. The solid build gives it weight, both in feel and appearance.
Fredo often wears this cuban link with his Billy da Kid pendant, stacking them together. He sometimes pairs it with other cuban chains too, building a strong layered look that fits his style perfectly. The thickness of the chain balances out well with the large pendant, making the full setup look clean and powerful.
Fredo hasn’t said who made this exact piece, but the quality suggests it was done by one of his trusted jewelers who knows his style well. This chain adds to his bold, heavy jewelry game, keeping his look sharp whether on stage or in videos.
Fredo Pendant

Fredo’s Fredo pendant is one of his most personal pieces. This pendant is shaped like a cartoon-style face with a sad expression, which has become part of his signature look. It’s fully covered in small, bright diamonds, giving it a heavy shine from every angle. The eyes, mouth, and eyebrows are shaped carefully to give the pendant its unique, slightly sad but playful character.
The piece is made from high-quality gold, likely white gold under the layers of diamonds. The diamonds are tightly set, leaving no empty spots, which helps the piece catch light smoothly. Small details like the outline of the mouth and eyes are highlighted with darker stones or polished gold to bring out the expression even more.
Fredo hasn’t publicly mentioned who made this piece, but like many of his other jewelry items, it was likely created by one of the top jewelers he often works with. The pendant fits right into his collection of iced-out jewelry, which he often shows on his Snapchat.
Though Fredo owns many flashy chains, bracelets, and rings, this self-named Fredo pendant stands out because it reflects his personal brand and identity.
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Iced-out Tennis Chains
Fredo’s tennis chains bring a clean and sharp look to his jewelry game. They’re not as heavy as his cuban links, but they still shine strong. The chains are made from white gold, fully covered in round-cut diamonds. The stones are set close together, giving the chains a steady sparkle from every angle without looking too bulky.
He owns multiple iced-out tennis chains , each with different lengths and stone sizes. Sometimes the diamonds are slightly bigger, which adds more flash, while others have smaller stones for a smoother shine. The simple design makes them easy to wear with any outfit.
Fredo likes to pair his tennis chains together, layering them one over another. This stacking adds depth without feeling too heavy around his neck. He often wears them by themselves or combines them with his bigger chains like the Cuban links or his pendants, depending on the look he’s going for.
Fredo's Watches
Other than chains and pendants, Fredo also loves luxury bust down watches . He usually customizes watches from luxury brands.
18K Rose Gold 'Skeleton' Audemars Piguet Royal Oak Double Balance Wheel

Fredo’s Audemars Piguet Royal Oak Double Balance Wheel Openworked is one of his most serious timepieces. The watch is made from 18K rose gold, which gives it a rich, warm color that stands out. The case, bezel, and bracelet all use this high-end gold, polished and brushed to bring out its shine.
What makes this watch special is its skeleton dial. The front is open, so you can see the movement working inside. The gears, wheels, and parts are fully visible, showing the fine details of Audemars Piguet’s craftsmanship. The double balance wheel design helps improve precision, making it not just good-looking but also highly accurate.
The watch comes in a 41mm case size and runs on a self-winding movement. It has a power reserve that lasts for about 45 hours. Both the front and back have sapphire crystal, which allows a clear view of the movement while protecting the watch. It also has water resistance up to 50 meters, adding extra durability.
Fredo often wears it when he wants to keep his look simple but still have something strong on his wrist. The watch pairs well with both casual and dress outfits. It doesn’t have the heavy diamonds like many of his other pieces, but the clean design and top-level craftsmanship speak for themselves.
This model’s market price is around 250,000 to 300,000 US dollars, depending on condition and seller. It shows Fredo’s taste for high-end watches and his appreciation for true watchmaking.
Custom Iced-out Rolex

This custom iced-out Rolex is one of his flashiest pieces. The base model is a Rolex Datejust, but it has been fully customized with diamonds. The watch is covered in stones from top to bottom. The bezel holds big round-cut diamonds, while the dial is fully paved with smaller stones. Even the bracelet links are iced out, making the whole watch shine heavy under any light.
The dial keeps the Roman numeral hour markers in black, which stand out clearly against the diamond background. The date window sits at the usual 3 o’clock spot with the signature Rolex magnifier over it. Even though it's packed with diamonds, the watch still keeps the clean look that makes Rolex stand out.
This Rolex is made of white gold or stainless steel under all the diamonds. A custom jeweler handled the icing process, adding hundreds of hand-set diamonds to every part of the watch. While Rolex originally made the movement, case, and base, the custom work takes it to another level visually.
The watch still holds the features of a Datejust. It runs on Rolex’s automatic self-winding movement. It has a power reserve of around 70 hours, keeps precise time, and remains water-resistant. But in this fully iced version, it’s more about flex than function.
A fully custom iced-out Rolex like Fredo’s can easily cost between 50,000 and 80,000 US dollars, depending on the diamond quality and who did the work. For Fredo, this watch fits perfectly with his heavy jewelry style, adding extra shine every time he steps out.
Conclusion
Fredo’s jewelry collection shows his journey, style, and personality. Each piece carries a story, whether it’s a memory of a close friend, a sign of success, or just his love for clean, iced-out designs. From his heavy cuban links to his unique Billy da Kid pendant, every item reflects who he is both as an artist and a person.
His watches, whether it’s the skeleton Audemars Piguet or his custom iced-out Rolex, add another layer to his collection, showing he appreciates both fine watchmaking and bold, eye-catching designs. For Fredo, jewelry is not just about looking good—it’s a part of his identity and a reminder of how far he’s come.