Jewelry has always been a powerful symbol in hipโhop culture. Today, we will be discussing 11 famous jewelers for rappers.
At the beginning, jewelry was a show of wealth and a flex. Over time, jewelry has turned into a way to speak for oneself. Custom chains, watches, and grillz are not just accessories; they are wearable art.ย
Rappers turn diamonds and ice into intimate stories. Jewelers become celebrities in the hipโhop culture in their own right. The craftsmen who make jewelry shape the language of the hipโhop culture.
In the hip-hop scene, jewelers are an indispensable group of artists, and they are definitely not just tradespeople selling a product. They are collaborators, co-creators, and storytellers.ย
The relationship between a rapper and their jeweler often mirrors a harmonious and creative partnership: rappers bring their persona and vision, and jewelers translate that into gold, diamonds, and design.ย
In doing so, these jewelers become part of the rapperโs brand, and in many cases, legends themselves.
At A Glance: 11 Famous Jewelers for Rappers
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Jeweler |
Why Theyโre the Best (One Line) |
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1 |
Johnny Dang |
Revolutionized grillz and became hip-hopโs go-to for iced-out teeth and Cuban links. |
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2 |
Jacob the Jeweler |
Defined the bling era with luxury watches and iconic high-carat designs. |
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3 |
Eliantte (Elliot Eliantte) |
Known for futuristic, gemstone-heavy custom pieces and record-breaking designs. |
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4 |
Jason of Beverly Hills |
Creates bold, theatrical statement jewelry for top celebrities. |
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5 |
Avianne & Co. |
Masters of heavy diamond chains and street-inspired luxury pieces. |
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6 |
Ben Baller |
Blends West Coast culture with refined custom craftsmanship for elite artists. |
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7 |
Icebox |
Social-media-fueled jeweler famous for youthful, high-energy diamond pieces. |
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8 |
Greg Yรผna (Mr. Flawless) |
Celebrated for minimalist-luxury designs with fine-art precision. |
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9 |
Rafaello & Co. |
Trusted by Jay-Z for powerful, legacy-defining statement pieces. |
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10 |
IceMan Nick |
Known for flashy Southern-style diamond pendants and bold lettering. |
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11 |
TraxNYC |
Viral YouTube jeweler mixing entertainment with highly custom iced-out creations. |
#1 Johnny Dang - The King of Grillz

Johnny Dang is a jeweler who lives in Houston, Texas. Johnny Dang changed the way custom grillz are made in rap and hip-hop.ย
His partnership with rapper Paul Wall started around 2002 when Paul Wall saw that Johnny Dang could make grillz without filing teeth. That helped him get into the hipโhop scene.ย
Johnny Dang and Paul Wall raised the profile of gold and diamond grillz. Johnny Dang and Paul Wall turned gold and diamond grillz from fun items into hipโhop decorations. Paul once called Dang the greatest. He helped bring Dangโs craftsmanship to an audience when he showed up with Nellyโs 2005 hit Grillz. Nellyโs 2005 hit Grillz featured Dangโs grills, which sparked massive popularity.
His style includes the grillz that are covered in ice and the large shiny Cuban link chains. Johnny Dang is known for making pieces such as Rick Rossโs self-portrait chain and NBA YoungBoyโs diamond grill.ย
His customers include rap and hipโhop artists such as Paul Wall, Lil Baby, DaBaby, Quavo, Travis Scott, Migos, Kanye West, Drake, and many others.ย
Dangโs grills have become symbols of status and style in the hipโhop culture. He uses round and colored diamonds to make pieces for each client. Beyond grills, Dangโs empire includes the pendants, the bracelets, and the earrings. It is safe to say that Dang is an important name in celebrity custom jewelry.
Notable moments in his career include creating over 400 grills a day at one point, personally delivering a custom diamond grill to Quavo, and continuously innovating grill designs alongside Paul Wall at Johnny Dang & Co., located in Houston, the worldโs largest custom grill jewelry store.ย
His impact on the industry is often highlighted by how rappers publicly endorse his work in their music and appearances, which in turn influences consumer demand for similar styles.
#2 Jacob the Jeweler - The Original Rap Jeweler

Jacob the Jeweler founded Jacob & Co. in 1986 in the New York Diamond District. Jacob earned fame in the 1990s by making diamond pieces for rappers. He changed the look of hip hop jewelry with that style. His signature works are carat diamond watches and large pendants. His pieces have stunned on stage and still continue to catch eyes.
Jacob earned his nickname from the rapper Notorious B.I.G.. Notorious B.I.G. introduced Jacob to the entertainment industry clients. Those introductions helped him build the celebrity client list that includes JayโZ, Pharrell, Kanye West, and Diddy.ย
Jacob created the N.E.R.D. Chain, for Pharrell, and the Horus pendant for Kanye West.ย
He later added watchmaking to his work. That addition made Jacob & Co. known as the maker of high-end pieces. His creations helped define the bling era of hip hop. His name is heard in several rap songs and in rap music all the time.
He began by selling jewelry from the kiosk and quickly earned a group of hip hop artists as customers. He became a name in the culture. Even though he faced trouble around 2006, his brand stayed at the top of the luxury jewelry and watch market.ย
Jacob earned fame for watches and diamond-covered designs that show wealth and status. One can see Jacobs' influence on hip hop fashion and jewelry today.
#3 Eliantte (Elliot Eliantte) - The Modern Trendsetter

People know Elliot Eliantte as The Modern Trendsetter. He is famous among rappers who are seeking avant-garde, sculptural jewelry that goes beyond traditional and generic chains. His signature work includes colorful gemstones, hyper-detailed character pendants, and bold motifs. Basically, he is your go-to craftsman when you want something unique, fun, and iced out.ย
Notably, he created the infamous $24 million pink diamond implant for Lil Uzi Vert and custom pieces like the "$275K trap house" piece for Offset.ย
Eliantteโs work ranges from playful, cartoonish designs to deeply personal ones for clients such as Lil Uzi Vert, Pop Smoke, Takeoff, Cardi B, Nicki Minaj, 21 Savage, and Young Thug.ย
The creations show luxury and richness in hipโhop culture, and they also show skill and new ideas; they definitely stand out.
#4 Jason of Beverly Hills - The Celebrity Craftsman

The music industry knows Jason of Beverly Hills as the Celebrity Craftsman. He specializes in experimental, high-end pop-culture jewelry crafted mainly with gold and natural diamonds.ย
His style is bold, theatrical, and for artists who want distinctive statement pieces that reflect their bold persona and are not afraid of being overdressed at parties and shows.ย
Jason's client list includes Drake, Travis Scott, and Lil Jon. His iconic pieces include Lil Jonโs โCrunk Ainโt Deadโ chain and Drakeโs owl pendant. His jewelry is known for pushing the boundaries of traditional design, embracing outlandish and avant-garde concepts.ย
The designer created natural diamond shoes for Nick Cannon. He also created signature pendants for Drake and A$AP Rocky. His work stands out because the designer blends luxury skills with pop culture symbols.
#5 Avianne & Co - The Diamond District Powerhouse

Avianne & Co. is a family-run jeweler based in New Yorkโs Diamond District with strong ties to hip-hop culture. Their signature style revolves around heavy Cuban link chains, layered diamonds, and white gold settings. They blend luxury with raw street energy. They serve some of the biggest names in rap, such as 50 Cent, Offset, and Lil Wayne.ย
The pieces that include Offsetโs diamond "Lambo" chain and Lil Wayneโs Young Money monuments are spectacular. The craftsmanship of the jeweler mixes style with street style. The jeweler is a favorite for rappers who want fancy jewelry that shows hipโhop roots.
#6 Ben Baller - The West Coast Legend

Ben Baller is the founder of IF & Co. He is known for sleek, refined luxury with a street-culture sensibility. His clientele includes Kanye West, Tyler, The Creator, Snoop Dogg, and Kid Cudi. His signature pieces, like Tylerโs โGolf Wangโ pendants and Kanyeโs angel chain, reflect a balance of maximum sparkle and artistic restraint.ย
Ben Ballerโs jewelry catches the eye of people who want end designs. Ben Ballerโs jewelry links street culture and the creativity of a producer turned jeweler. His jewelry is a bridge between the street and the studio.
#7 Icebox - The Social Media Sensation

Icebox is actually run by the Jooma brothers (Mo, Rafi, and Zahir Jooma) in Atlanta. They specialize in bright, diamond-heavy pieces with youthful aesthetics. Their bold chains and watches are popular among rappers like Lil Baby, Gunna, Young Thug, 21 Savage, and Polo G.ย
Icebox has a social media presence. You can see Icebox sharing behind-the-scenes videos of how rapper jewelry is made. That makes Icebox feel more trendy and up to date in the culture.ย
People often talk about the pieces like Lil Babyโs "4PF" pendant and 21 Savageโs dagger pendant, and they are some of his most celebrated pieces. Icebox designs those pieces with looks that fit a young crowd that follows trends.
#8 Greg Yรผna (Mr. Flawless) - The Artistic Craftsman

Greg Yรผna is known as Mr. Flawless and for a very good reason.ย
He is a renowned jeweler based in New York's Diamond District, famous for his artistic, Instagram-friendly jewelry designs. His signature style is minimalist yet luxurious. He focuses on refined gold and diamond craftsmanship and pendant artistry.ย
He has created notable pieces such as Drakeโs heart-shaped necklace and Meek Millโs championship-inspired pendant. Yรผna's work is celebrated for combining traditional jewelry craftsmanship with contemporary aesthetics. His works often resemble fine art with meticulous attention to detail and use only the highest-quality materials.ย
His clientele includes rappers like Drake, Meek Mill, and A Boogie wit da Hoodie. When you observe his jewelry, you will notice impeccable details and skill in the work. People look for the details and extraordinary designs.
#9 Rafaello & Co - Jay-Zโs Trusted Jeweler

Rafaello & Co., led by Gabriel Jacobs, is known as Jay-Zโs trusted jeweler. He has the magic in massive Cuban links, all-gold statement pieces, and jewelry that embodies power, presence, and legacy.ย
They have crafted iconic pieces such as Jay-Zโs solid gold Cuban link and T-Painโs โBig Ass Chain.โ Rafaello & Co.โs designs emphasize boldness and influence within hip-hop culture.
#10 IceMan Nick - The Southern Ice King

IceMan Nick is from Houston. He has a reputation as The Southern Ice King with a focus on big, flashy diamond pendants, custom nameplates, and bold lettering.ย
His notable work includes Moneybagg Yoโs โBread Gangโ chain. While not all client details are public, IceMan Nickโs prominence is well recognized in the Southern rap scene for custom diamond craftsmanship.
#11 TraxNYC - The YouTube Star Jeweler

TraxNYC is founded by Maksud โTraxโ Agadjani. He is notable as the YouTube Star Jeweler who transformed his business into a social media empire. This jeweler focuses on custom pendants and bold iced-out chains and watches, attracting clients like Tekashi 6ix9ine, Chief Keef, Lil Durk, DaBaby, A Boogie, Gunna, and Lil Uzi Vert.ย
Iconic creations include 6ix9ineโs rainbow โ69โ pendant and Busta Rhymesโs diamond-laden Cuban chain. TraxNYC combines entertainment and high-end work, heavily influencing the rapper jewelry culture.
Closing Thoughts
In hip hop culture, these eleven jewelers mentioned above are jewelry icons. The jewelers have helped shape the way artists show identity and success through jewelry. Johnny Dangโs grillz that catch the eye, Jacob the Jewelerโs high-carat creations that set trends, Ellianteโs gemstone art, TraxNYCโs custom pieces that draw on media.ย
If you want inspired pieces from these rappersโ custom jewelry, you can check out IceATL HipHopย jewelry, which uses GRA-certified VVS color moissanite for a lot of shine, strong durability, and a sparkle that passes a diamond test.ย
The makers at IceATL build each piece on 925 sterling silver. The pieces have 14K gold vermeil. PVD and electroplating reinforce the piece. The reinforcement gives the piece lasting color and scratch resistance. Designers in Atlanta design IceATL jewelry for the hip hop lifestyle.ย IceATL makes pieces that outshine and last.
Hip hop keeps changing. The jewelers will stay players. And they will shape the future of bling. They are the ones who will show how bling reflects culture and status.
The jeweler works with the rapper, who brings ideas and dreams. The jeweler turns those ideas into gold, diamonds, and pieces of art. This is how partnerships grow. A partnership lifts the jeweler to a role in the hipโhop community.ย
The jeweler is closely tied to the artist's brand and the artist's legacy. His role extends beyond craftsmanship as they become storytellers and collaborators, integral to the culture and its ongoing reinvention.
Frequently Asked Questions
Who is the most popular jeweler among rappers?
Jacob Arabo, known as Jacob the Jeweler, is a popular jeweler in the hip-hop world. Jacob Araboโs work stands out. Jacob Arabo has worked with rappers like JayโZ, Pharrell, Kanye West, and Diddy.ย His legacy and luxury pieces have made Jacob the Jeweler a staple name in the industry.
Which jeweler has worked with the most rappers?
Jacob the Jeweler is also noted for having served the broadest range of high-profile rap clients over decades. Additionally, Johnny Dang is famous for his strong relationships with numerous rappers, particularly through popularizing grillz.
Which jeweler makes the most expensive hip-hop jewelry?
Jacob the Jeweler is known for creating high-carat diamond pieces with six-figure price tags. Eliantte also made headlines for crafting Lil Uzi Vertโs $24 million pink diamond forehead implant, one of the priciest individual hip-hop jewelry pieces.
Which rapper spends the most money on jewelry?
Drake is the rapper who spends the most on luxury jewelry, and he commands the highest search interest for his jewelry collections. Drake is not shy to flex and shows the pieces all the time. He most frequently wears the OVO owl chain and the big diamond necklaces.