In the world of flashy jewelry, where diamonds symbolize status and power, hip hop culture has taken jewelry to new heights. The unique, extravagant pieces worn by rappers are not just accessories but integral parts of their persona. Ever wondered who designed Lil Jon's iconic "Crunk Ain’t Dead" pendant or Pharrell Williams' N.E.R.D Chain? These custom jewelry creations are the work of some of the most famous jewelers for rappers who bring bold, innovative designs to life.
From grillz to necklaces, the craftsmanship behind these pieces plays a pivotal role in shaping the luxury jewelry market. Let’s explore the hip hop jewelers and jewelry designers behind these iconic creations, and discover how they’ve transformed the jewelry business and the world of hip hop fashion.
1. Jacob Arabo, aka Jakob the Jeweler
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Undoubtedly, one of the most famous jewelers for rappers and a leading name in the world of hip hop jewelry is Jacob Arabo, better known as Jacob the Jeweler. With over 30 years of experience, Arabo has crafted iconic custom jewelry pieces for hip hop artists and celebrities that come with price tags reaching into the six figures. His designs have become synonymous with bling, representing the pinnacle of luxury jewelry in the jewelry business.
Arabo's journey into the jewelry industry started at just 17. After dropping out of school, he completed a six-month jewelry craftsmanship course in just four months—a testament to his early dedication to his craft. This drive helped him land a job in a local jewelry store, where he honed his skills. By 21, Arabo had opened his own shop on Sixth Avenue, quickly becoming the go-to jeweler for one-of-a-kind, bold high-end jewelry pieces that caught the attention of rappers and celebrities alike.
The late ‘80s and ‘90s were a golden era for hip hop, with rappers and hip hop artists rising to fame almost overnight, amassing wealth and fame. As the hip hop culture boomed, many stars flocked to Arabo's shop for custom designs, with the legendary Notorious B.I.G. (Biggie Smalls) famously giving him the iconic moniker "Jacob the Jeweler." His pieces, ranging from intricate pendants to dazzling diamond necklaces, became a staple of hip hop fashion, solidifying his legacy as one of the most influential jewelers in hip hop.
In just a few short years, Jacob's name was immortalized in lyrics by some of contemporary music’s most renowned artists, including Jay-Z in “Girl’s Best Friend,” 50 Cent in “Get in My Car,” Beyoncé in “Upgrade U” and Big Sean in “First Chain”
Noteworthy pieces
Arabo's most iconic pieces showcase his innovative approach to design and unique style.
Watches: His collection of watches, which include Jacob’s Five Time Zone, The Quenttin, Epic SF24, Astronomia, Astronomia Solar Zodiac, Astronomia Casino, Twin Turbo Furious, and Bugatti Chiron, are stunning testaments to his talent.
Chains & Pendants: The Jacob & Co. N.E.R.D Pendant Chain remains one of his most recognizable creations, adored for its striking design and exquisite craftsmanship.
2. Jooma Brothers at Icebox
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Taking the hip hop jewelry world by storm are the Jooma Brothers—Mo, Rafi, and Zafir—proud owners of the private jewelry company, Icebox. Today, they hold an enviable position as some of the most recognized jewelers in hip hop, with many famous rappers, hip hop artists, and celebrities having purchased jewelry from Icebox at least once. The custom jewelry they craft is a perfect blend of luxury and high-end jewelry that has become synonymous with the bling culture of hip hop.
The Jooma Brothers' journey into the jewelry business began in 1976 when their father, Mike, entered the industry. Four years later, their mother, Dinar, migrated from Pakistan to join him, and together they started from humble beginnings, selling sterling silver in flea markets. Their journey was tough, often sleeping in their car and traveling across the country in pursuit of the “American Dream.”
Growing up immersed in the family’s jewelry store, the Jooma Brothers were instilled with a strong work ethic early on. They worked alongside their parents seven days a week, assisting in everything from cleaning jewelry for clients to changing watch batteries. Before they could even tie their shoelaces, they were already helping goldsmiths with tasks like soldering gold chains or sizing rings.
In 2009, the Icebox brand we know today officially opened in Buckhead, Atlanta. Since then, it has become one of the most famous jewelry brands in the hip hop jewelry world, offering custom pieces that embody boldness and luxury jewelry for rappers and celebrities who demand nothing but the best.
Noteworthy pieces
The Jooma Brothers have created several iconic pieces that have become staples in the hip hop industry.
Lil Baby's "BABY" Pendant: This exclusive pendant designed for Lil Baby is one of their most recognized pieces that they've done for Lil Baby.
NLE Choppa Jewelry Collection: Working closely with NLE Choppa, they've created an entire collection that perfectly captures the rapper's distinctive flair.
Polo G's iPhone Pendant Chain: This unique piece, a chain featuring a diamond pendant that fits an iphone inside of it.
3. Johnny Dang / Johnny Dang & Co
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The story of Johnny Dang, a Vietnamese immigrant who rose from humble beginnings to build a renowned jewelry empire, is a true reflection of the American dream. From repairing jewelry in a flea market to becoming one of the most famous jewelers in the hip hop jewelry world, Johnny Dang’s journey is nothing short of inspiring.
Dang’s custom jewelry pieces, particularly his innovative grill designs, have made him a go-to name in the world of luxury jewelry. His client list reads like a who’s who of rappers and hip hop artists, including high-profile names like Migos, Gucci Mane, Lil Pump, Keith Ape, Chief Keef, and many more. His work is so iconic that he’s been referenced in numerous rap songs, including Nelly's 2006 hit "Grillz," which was inspired by Dang's creations and topped the Billboard charts. If you look closely in the music video, you can spot Dang himself.
Famous hip hop artists like Kanye West, Jay Z, Beyoncé, Nicki Minaj, Lil Wayne, Cardi B, Rick Ross, and countless others are regular customers of Johnny Dang Jewelry. Dang's reputation as one of the famous hip hop jewelers has only grown over the years, making him a pivotal figure in the jewelry business.
Johnny Dang immigrated to the United States in 1996 with his mother and siblings, reuniting with his father after a nine-year separation. His father, a Vietnam War veteran, had fled the country by boat and opened a small jewelry repair shop in Texas, laying the foundation for Dang's future. By 1998, Johnny opened his own jewelry store, "TV Jewelry," and began gaining attention for his innovative approach to grills, which did not require filing teeth, unlike traditional methods. His meeting with rapper and entrepreneur Paul Wall led to a game-changing partnership that helped him penetrate the hip hop jewelry scene and gain fame among rappers and celebrities.
Johnny Dang’s distinct, high-quality custom jewelry designs, which range from intricate diamond grills to stunning necklaces, set him apart as a pioneer in the high-end jewelry world. He continues to serve a loyal clientele that includes famous rappers and celebrities like Miley Cyrus, Katy Perry, Snoop Dogg, and Beyoncé, solidifying his place in the luxury jewelry market.
Noteworthy Pieces
Dang's creations have been nothing short of revolutionary in the world of hip hop jewelry.
Godzilla Piece: This intricate piece represents Dang's master craftsmanship and has been admired by many.
P Daddy Grillz: Customized for P Daddy, these grillz have set a trend in the hip hop jewelry scene.
Migos Grillz: Each member of the group Migos sports a unique set of grillz designed by Dang, setting them apart from their peers.
Young Dolph Pendant: This exclusive pendant designed for Young Dolph exhibits Dang's impeccable attention to detail.
Johnny Dang "Myself" Piece: Dang showcases his skill and creativity by making a pendant of himself.
4. Ben Baller
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Ben Baller, the founder of IF & CO., is a renowned Korean-American music producer and DJ who seamlessly transitioned into the jewelry industry, becoming a prominent figure in the world of diamond-encrusted creations. Known for his impressive athletic skills in American football and basketball, Baller earned the "Baller" moniker as one of the first Asians to play these sports at the NCAA level.
Baller's entry into the hip hop jewelry world is as unique as his journey. His start in the music industry was anything but traditional. He boldly approached actor Denzel Washington, asking for a job at his restaurant. It was there, in 1993, that he met Dr. Dre, who opened the door for Baller to work at Priority Records, setting him on the path to becoming a respected music producer. During this time, Baller also built an impressive shoe collection of over 2,000 high-end pairs, which he later sold for an eye-popping $2.9 million on eBay.
With the capital from his shoe sale, Baller pivoted into high-end jewelry, following in the footsteps of his uncle and cousin, who were already established in the jewelry business. To sharpen his skills, he enrolled in night classes to learn the art of jewelry making. In partnership with his relatives, he founded IF & CO., which quickly became synonymous with luxury jewelry.
Baller's reputation as a jewelry designer skyrocketed, attracting a star-studded clientele that included famous rappers and hip hop artists like Kanye West, Drake, and Frank Ocean. His creations, such as the iconic diamond-encrusted belt buckle for Michael Jackson, cemented his place among the most sought-after hip hop jewelers in the industry. With his bold and innovative designs, Ben Baller continues to be a leading name in custom jewelry and the luxury jewelry market.
Noteworthy Pieces
Baller's portfolio is filled with breathtaking pieces, each a testament to his artistry and craftsmanship.
Mariah Carey Pendant: This stunning piece crafted for the queen of pop music exhibits Baller's knack for elegance and luxury.
Murakami Diamond Flowers Pendants: This is a prime example of Baller's fusion of art and jewelry, resulting in pieces that are unique and visually stunning.
State of California Chain & Pendant: This piece demonstrates Baller's ingenuity and his ability to transform symbols and images into diamond-encrusted masterpieces.
5. Jason Arasheben aka "Jason of Beverly Hills"
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Jason Arasheben, widely known as "Jason of Beverly Hills," is a name that has significantly impacted the world of luxury jewelry since 2002. His eponymous jewelry brand has gained international recognition for its innovative and bold diamond pieces that defy conventional standards in the jewelry business.
As the son of immigrants, Jason grew up in a humble background but had a deep passion for custom jewelry and design. His entrepreneurial journey began at UCLA, where he sold plastic hair clips and silver trinkets from a small table on campus. With his relentless passion for high jewelry and his unwavering determination, Jason transitioned into the world of luxury jewelry and quickly expanded his brand, opening boutiques worldwide.
Parties and social events played a pivotal role in helping Jason acquire his first celebrity clients. He made it a goal to meet at least ten people each night, offering his custom diamond jewelry designs. While many rejected his offers, he successfully converted a few, including NBA stars, leading to the creation of his now-iconic NBA rings.
What truly sets Jason apart is his willingness to push the boundaries of jewelry design. His provocative pieces, often drawing on themes of sex, drugs, death, and countercultural imagery, have cemented his place as a trendsetter in the jewelry industry. He wasn't afraid to create diamond necklaces with blood droplets or syringes filled with rubies, blending opulence with rebellion.
Jason’s bold, innovative designs have attracted a diverse roster of clients, including Drake, Kim Kardashian, Ashton Kutcher, Jennifer Lopez, and countless NBA stars. Known for his daring and luxurious jewelry pieces, Jason Arasheben continues to be one of the most influential jewelers in the world of hip hop jewelry and high-end jewelry.
Noteworthy Pieces
NBA Rings: Jason's unique designs for NBA rings have made him a preferred jeweler for many NBA stars.
Drake iPhone Case: He took customization to a whole new level by designing a luxury iPhone case for the renowned rapper, Drake.
Dunamis Watch: The Dunamis watch showcases Jason's ability to infuse glamour into functional pieces.
Lil Jon "Crunk Ain’t Dead" Pendant: His talent for creating statement pieces shines through in the pendant he designed for Lil Jon.
Razor Blade Necklace: Reflecting his inclination towards unconventional and provocative themes, the Razor Blade Necklace remains one of his most standout pieces.
6. Joe Avianne (AVIANNE & CO)
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Joe Avianne, a key figure behind Avianne & Co, has a truly inspiring story that traces its roots back to Uzbekistan, Russia. In 1985, Joe, along with his family and relatives, immigrated to Starrett City, Brooklyn, in search of the American dream.
Joe's journey to the top of the jewelry industry wasn't a direct path. Initially, he aspired to pursue a career in professional judo and was even invited to train for the Olympics. However, by 1999, Joe decided to pivot and join his brother Izzy’s company, Avianne & Co., a part of their family’s four-decade-long jewelry business.
Eager to carve a niche for himself in the world of luxury jewelry, Joe and his brother opened their jewelry store in Manhattan's Diamond District. The name "Avianne" was chosen carefully for its luxurious ring and memorable sound. Drawing from his experience as a door-to-door salesman, Joe used his street-smarts to connect with potential clients, and his efforts quickly gained traction. Soon, Avianne & Co. became synonymous with high-quality custom jewelry and began making waves in the high-end jewelry market.
Joe’s involvement in the industry extended beyond creating exquisite diamond jewelry pieces. He played a key role in assisting actor Adam Sandler during the making of the Netflix hit movie, "Uncut Gems," helping to provide an authentic portrayal of the world of high-end jewelry.
Today, Joe Avianne's client list includes famous celebrities and hip hop artists like Jamie Foxx, Tom Cruise, James Brown, Lil Wayne, Lil Uzi Vert, Travis Scott, Migos, Nicki Minaj, and many more, solidifying his place as one of the most influential figures in the world of custom jewelry and hip hop jewelry.
Noteworthy Pieces
Slick Rick Africa Cuban Link Chain: This uniquely crafted chain worn by Slick Rick reflects the creative prowess of Avianne & Co.
Coi's Koi Fish Necklace: The detailed Koi Fish necklace designed for rapper Coi Leray showcases the intricate craftsmanship of Joe Avianne.
Bobby Shmurda's The Wesekh Necklace: Inspired by ancient Egyptian culture, this necklace stands as a symbol of the rapper's freedom following his prison release.
Mona Lisa Handcuff Link Chain: This thought-provoking piece displays the perfect blend of art and opulence, mirroring Avianne's signature style.
7. Greg Yuna (Mr. Flawless)
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In the world of rap music, fine jewelry is more than just a symbol of luxury—it's an expression of individuality and style. Few jewelers have been able to meet the extraordinary standards set by Greg Yuna, also known as Mr. Flawless. His work transcends ordinary jewelry, leaving lasting marks of his exceptional talent and dedication to luxury jewelry on every custom diamond piece he creates.
What sets Mr. Flawless apart is his meticulous attention to detail and the use of only the highest-quality materials. Each diamond is hand-picked to ensure not only its look but its purity and overall quality. Greg Yuna firmly believes that only the best materials should be used by the best craftsmen, and he never compromises on this standard.
Beyond his exceptional use of diamonds, Greg Yuna’s creativity shines through in every design. His pieces are celebrated for their complexity and detail. Whether it's a custom jewelry piece for a rapper or a statement pendant, every curve, facet, and setting is perfected. This unwavering commitment to perfection has cemented Mr. Flawless as one of the most talented and sought-after jewelers in the world of luxury jewelry and hip hop jewelry.
Noteworthy Pieces
Kanye West's Horus Chain: Greg Yuna's design for Kanye West's Horus chain stands out as a prime example of his extraordinary skill. Inspired by Egyptian mythology, this chain features a pendant of the falcon-headed god Horus, covered in an array of diamonds. It not only symbolizes artistic brilliance but also expresses Yuna's expertise in translating cultural references into fine jewelry.
Travis Scott's Cactus Jack Chain: Among his notable creations, the custom Cactus Jack chain designed for Travis Scott is a fan favorite. It captures the essence of Scott's brand and unique style, making it a shining display of the genius of Mr. Flawless.
8. Gabriel Jacobs (Rafaello & Co)
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Gabriel Jacobs, the visionary founder of Rafaello & Co., stands as a legendary figure in the world of fine jewelry, leaving an indelible mark on both the hip-hop culture and professional sports. Known as "The Jeweler," Jacobs has made a name for himself by designing exceptional custom jewelry for famous rappers like Jay-Z and DJ Khaled. However, for Jacobs, it’s not just about crafting jewelry—he’s also reshaped the way people perceive luxury jewelry and high-end jewelry.
Rafaello & Co., the jewelry store Jacobs started, is not just a typical jewelry company. Every piece created at Rafaello & Co. is treated like a masterpiece, blending innovation with luxury. Jacobs carefully plans and designs each diamond jewelry piece, ensuring it not only meets but exceeds expectations. His dedication to creating awe-inspiring custom jewelry is evident in every piece he produces, designed to leave an impact and inspire others.
What truly sets Gabriel Jacobs apart is his commitment to breaking the mold. He doesn’t adhere to conventional jewelry design principles but constantly strives to push boundaries, experimenting with new styles, materials, and techniques. It’s this boldness and creativity that have made Rafaello & Co. synonymous with cutting-edge, one-of-a-kind designs in the world of luxury jewelry and hip hop jewelry.
Noteworthy Pieces
Jay-Z's Roc-A-Fella Chain: One of Gabriel Jacobs's most renowned creations is Jay-Z's Roc-A-Fella chain. This iconic piece pays homage to Jay-Z's record label, with the label's logo crafted with diamonds.
LeBron James' Championship Rings: Jacob worked with some of the most iconic sports figures. He crafted several custom championship rings for NBA superstar LeBron James. These rings symbolize LeBron's victories on the basketball court, highlighting Gabriel Jacobs's mastery in creating jewelry that express his client’s achievements.
9. Lorraine Schwartz
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Lorraine Schwartz is a renowned jeweler and a favorite of many female celebrities, particularly in Hollywood and the hip hop world. With a rich family legacy as a third-generation diamond trader, she grew up with an exceptional understanding of quality and clarity in gemstones. As the granddaughter of one of the world’s leading diamond manufacturers, Schwartz was introduced to the intricate world of fine jewelry and high-end jewelry at a young age.
In 2000, Lorraine Schwartz began creating custom jewelry for herself, combining unique materials and precious stones to craft breathtaking masterpieces. Over time, her distinctive style, blending bold creativity with a keen eye for diamonds, made her a go-to jeweler for famous rappers, Hollywood celebrities, and other high-profile figures.
What sets Schwartz apart in the luxury jewelry world is her dedication to creating dramatic, yet elegant, jewelry pieces that tell a story. Her profound understanding of gemstones and their potential is reflected in every design she creates. Whether it's a standout necklace or an unforgettable diamond pendant, her work showcases a perfect balance of traditional charm and contemporary allure, making her a visionary within the jewelry industry.
Through her innovative approach and consistent excellence, Lorraine Schwartz has raised the bar in fine jewelry craftsmanship, inspiring trends in both the hip hop jewelry scene and the wider world of luxury jewelry.
Noteworthy Pieces
Beyoncé's Yellow Diamond Ring: Lorraine Schwartz created a stunning yellow diamond ring for Beyoncé, showcasing her ability to work with rare and vibrant gemstones. The ring became an instant sensation, symbolizing both luxury and individuality.
Kim Kardashian's Engagement Ring: Schwartz designed the iconic engagement ring for Kim Kardashian, featuring an exquisite 15-carat diamond. The ring's timeless design and impeccable craftsmanship further established Lorraine Schwartz as a jeweler with a Midas touch.
10. Elliot Eliantte
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Eliantte has quickly become one of the most trusted names in hip hop jewelry, with Gabriel Jacobs at the helm. Known for his ability to create custom jewelry that captures the vibrant, contemporary vibe of the rap world, Jacobs is rapidly gaining popularity among the younger generation of hip hop artists and rappers. His designs embody the essence of hip hop culture, blending innovation with style to produce unique jewelry pieces that are tailored to suit the individual preferences of each artist.
Eliantte's creations stand out for their boldness and personalization, making each piece a reflection of the artist's unique identity. From diamond pendants to intricately designed necklaces, Jacobs's hip hop jewelry has become a favorite in music videos, red carpet events, and on the social media accounts of celebrities who love flaunting their one-of-a-kind designs.
Jacobs's journey into the world of fine jewelry started with a deep passion for diamonds and a vision to craft pieces that resonate with the evolving tastes of the hip hop community. His eye for detail and commitment to excellence have established him as the go-to jeweler for emerging rappers and hip hop artists seeking luxury jewelry that stands out. As a rising star in the jewelry industry, Eliantte continues to redefine what it means to wear bling in the world of hip hop fashion.
Noteworthy Pieces
Lil Uzi Vert's Pink Diamond Forehead Implant: Eliantte made headlines for creating a custom pink diamond forehead implant for Lil Uzi Vert. This avant-garde piece not only showcases Eliantte's ability to push boundaries but also reflects the growing trend of unique and unconventional jewelry in hip-hop.
Offset's Raindrop Chain: Offset, of the rap trio Migos, commissioned Eliantte for a distinctive raindrop chain. The piece features an array of diamonds meticulously set to create the illusion of glistening raindrops, demonstrating Eliantte's creativity in transforming ideas into wearable art.
11. TraxNYC
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In the heart of New York City's Diamond District, TraxNYC has become a standout name in the world of hip hop jewelry, blending style with extravagance—two core elements of rap culture. Known for their bold jewelry designs and commitment to quality, TraxNYC has carved out a niche for itself, attracting a wide array of clients, from successful rap artists to rising stars in the music industry.
The story of TraxNYC began with founder Maksud Agadjani's deep fascination with diamonds and a desire to make luxury jewelry both accessible and affordable. What started as a small family-run business has since grown into a powerhouse in the jewelry business, offering a wide selection of custom pieces that embody the creativity and swagger of the hip hop community. With a reputation for delivering high-quality bling, TraxNYC continues to cater to the tastes of rappers and hip hop artists, making them a key player in the jewelry market for hip hop fashion.
Noteworthy Pieces
Cardi B's Offset Chain: TraxNYC collaborated with Cardi B to create a custom chain for Offset, her husband and fellow rap artist. The chain features intricate detailing, including personalized elements that symbolize their relationship. This simultaneously highlights TraxNYC's ability to infuse storytelling into their creations.
A Boogie Wit Da Hoodie's Boogie Logo Pendant: A Boogie Wit Da Hoodie, renowned for his distinctive style, commissioned TraxNYC to design a logo pendant that represents his brand. The result is a visually striking piece that captures the essence of the artist's identity and musical persona.
Bonus Jeweler Company: Icecartel
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Moissanite, a gemstone born from the stars, is known for its dazzling brilliance that outshines even a diamond. Icecartel capitalizes on this unique quality to produce jewelry pieces that capture the essence of hip hop's glitz and glamour at a more affordable price.
Pioneering this new trend, Icecartel focuses not only on the monetary value of the pieces but more importantly on the artistry and creativity that goes into creating them. We offer our customers a chance to own unique, personalized pieces that are tailor-made to their tastes and preferences. By doing so, we are pushing the boundaries of the industry, giving everyone a chance to shine, and proving that you don't need to break the bank to make a statement.
Our wide array of designs and the flexibility they offer in customization allow our customers to express their individuality and style. Whether you're a rapper looking for a signature piece or a fan wanting to replicate the look of your favorite artist, Icecartel offers an accessible alternative to traditional hip hop jewelry. Our innovative approach is quickly setting them apart in the industry, making them a rising star to watch.
Read our article: "Do Rappers Wear Moissanite?"
Conclusion
The world of hip hop jewelry is where luxury meets artistry, where creativity is brought to life through bold and extravagant designs. From legendary figures like Jacob Arabo to emerging names like Icecartel, these renowned jewelers have shaped the industry with their unique jewelry pieces, making their mark as symbols of success for countless artists.
Each pendant, chain, and ring they craft tells a distinct story, embodying the individuality, luxury, and allure that are core to hip hop culture. When you gaze upon these stunning creations, remember, it's not just about the bling and glitz—these jewelry pieces represent personal journeys, hard-earned success, and the ultimate form of self-expression.