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Bijoux et montres de Quavo : Le style luxueux du rappeur

on May 15, 2024

Quavo, whose real name is Quavious Keyate Marshall, is a major player in the rap and hip-hop scene. His rise from growing up in Athens, Georgia, to becoming a star in the music industry is a testament to his talent and drive. A big part of Quavo's style is his flashy jewelry and watch collection, which sets him apart.

But for Quavo, his collection isn't just about showing off. It's a reflection of who he is and the status he's achieved. He wears everything from diamond-studded chains to custom rings that spell out "HUNCHO," proving he's a trendsetter and a leader in the rap game. His watch collection is equally impressive, featuring high-end brands like Patek Philippe and Audemars Piguet. In hip-hop, these watches aren't just stylish—they're symbols of success.

In this article, we explore why Quavo's jewelry and watches are significant in hip-hop culture. For him, these pieces aren't just bling. They tell a story and highlight his success, serving as an inspiration to fans and other artists. By taking a closer look at his collection, we can understand how jewelry helps shape an artist's image and legacy in the hip-hop world.

History of Quavo

Early Life and Musical Success

Quavo, whose real name is Quavious Keyate Marshall, grew up in Athens, Georgia, and was raised in Gwinnett County, just outside of Atlanta. His mom raised him along with his nephew Takeoff and his cousin Offset, which laid the groundwork for their tight-knit bond that would later evolve into the musical trio Migos.

Quavo’s career took off in 2008 when he, Offset, and Takeoff formed a group initially called Polo Club. They soon changed the name to Migos, deciding it was catchier and more distinctive. Their first mixtape, "Juug Season," came out in 2011, setting the stage for their rise to stardom.

Migos hit the big time with their single "Versace" in 2013, which got a boost when Drake remixed it and it hit the Billboard Hot 100. They kept dropping hits, with songs like "Fight Night," "Look at My Dab," and the mega-successful "Bad and Boujee" featuring Lil Uzi Vert. Their first album, "Culture," reached number one on the Billboard 200.

Quavo also has a solid solo career, with guest spots on six Billboard Hot 100 top ten singles, like Post Malone's "Congratulations," Justin Bieber's "Intentions," and DJ Khaled's "I'm the One." His debut album, "Quavo Huncho," peaked at number two on the Billboard 200 and included the platinum-certified single "Workin Me." Quavo's success is built on his ability to blend his unique style with mainstream appeal, making him a major figure in hip-hop.

How "Ice Cold" Came to Be

Quavo explained how the "Ice Cold" docuseries got started. It began with a conversation between him, Kevin "Coach K." Lee, and Pierre "P" Thomas about why jewelry is important in hip-hop and how it ties into the American Dream. 

The series explores the artistry behind the jewelry and dives into the deeper meanings within the culture, showing that it's about more than just flash.

What's "Ice Cold" All About?

Quavo says that "Ice Cold" is about recognizing people who made it big after starting from nothing. Growing up in inner cities and projects often means limited opportunities and lots of negative influences, but wearing diamonds and flashy jewelry is like showing off your trophies.

It's a way to celebrate achievements and let everyone know that you've come a long way. This docuseries isn't just a flex—it's about respecting the craftsmanship and understanding the deeper stories behind the bling.

Celebrating Success with Jewelry

Quavo also mentions Slick Rick, a hip-hop icon known for his impressive jewelry collection that's lasted for decades. Quavo points out that it's not easy to maintain valuable pieces, emphasizing that hip-hop jewelry takes effort to keep safe. Through his words, he shows that this isn't just about bling—it's about honoring the journey from struggle to success.

With that out of the way, let's dive deep into Quavo's jewelry collection! 

Quavo's Chains

DAT WAY Subway Inspired Chain

quavo datway subway inspired chain

Quavo isn't one to be outshined. The Migos member recently upped his bling game with a new iced-out chain that spells out the catchphrase, "Dat Way."

He shared his new piece on Instagram, showing off the diamond-studded phrase, flanked by two arrows. The caption read, "H E L L O Tha Casino Paid For It!"—with Quavo holding a stack of cash up to his ear like a phone.

The custom piece was crafted by Ice Box Jewelry in Atlanta, the same crew that's done work for Quavo and Migos before.

The ring is an eight-carat beauty surrounded by half-carat pear diamonds and additional pink and white stones, totaling two carats. It took about a month and a half to create, and Offset even requested a custom raindrop shape. Because, why not?

Ratatouille Chain

quavo ratatouille chain

Quavo's necklace featuring Remy from Disney's "Ratatouille" is a total eye-catcher, with tons of cool details that make it unique. The custom chain is big and bold, with a pendant showing Remy—the rat chef from the movie—rocking his signature chef's hat.

And, just to make it even more extra, Remy is wearing his own mini chains, giving the whole piece a fun, meta twist.

The pendant is covered in diamonds, so it sparkles like crazy when it catches the light. The chain itself is hefty and strong, so it can easily support the weight of the detailed pendant. What makes this necklace really interesting is how it ties back to Quavo's music. The whole thing reportedly cost a jaw-dropping $250,000 , making it one of his most expensive pieces.

In his hit song "Bad & Boujee," he drops a line about "playin' with pots and pans, call me Quavo Ratatouille." So, the Remy necklace isn't just bling—it connects to his lyrics and adds a playful touch to his style.

Napoleon Chain

Quavo dropped a cool $35,000 on his new rose gold chain, complete with a Napoleon pendant that's loaded with over 300 diamonds weighing a total of 10 carats.

This custom piece was crafted by Atlanta's Icebox Diamonds & Watches, where Quavo is a regular. Zahir Jooma, the owner, said that Quavo requested a Napoleon pendant with the iconic pose pointing "dat way" because it represents power and progress.

Quavo didn't waste any time showing off his new bling. He was already rocking it at Coachella last weekend.

Aku Aku Crash Bandicoot Chain

Quavo debuted his shiny new chain in an Instagram video titled "M O R E R E W A R D S," and he wore it for the first time at the BET Awards over the weekend. Aku Aku is the spirit guide in "Crash Bandicoot," helping Crash through his many adventures.

Quavo's Aku Aku chain was made by jeweler Elliot Avianne and is a detailed recreation of the iconic wooden mask from the "Crash Bandicoot" games. The piece costs a whopping $155,000 . It’s clear Quavo's passion for gaming goes beyond just wearing a flashy chain. He even starred in an ad for "Crash Bandicoot 4: It's About Time," where he showed off his Aku Aku pendant and dropped a freestyle rap.

Quavo has always been vocal about his love for video games. Back in 2015, he told HipHopDX, "We used to play when we were kids. We used to play in the trap." And in a recent interview with Complex, Offset gave a shout out to Quavo's Aku Aku chain, saying, “My brother Qua’ just got new water.” Quavo chimed in, calling it "the power movement."

This kind of bling isn’t just about showing off; it’s also about embracing personal interests and making them part of your public persona. For Quavo, it’s a fun way to merge his love for gaming with his hip-hop image.

quavo aku aku crash bandicoot chain

Diamond Mariner Chain

Quavo's choice of chain says a lot about his style—he's not one to follow the crowd. While most rappers opt for Cuban chains or Franco links, Quavo goes for something that stands out from the pack: the Mariner chain.

This chain has a nautical vibe and is big and chunky, with links hefty enough to anchor a boat. It's decked out with diamonds on every side, making it hard to miss. Given its size and all those diamonds, you'd think this chain would set Quavo back over $100,000, but here's the kicker—it didn't cost him a dime.

When you think about hip hop fashion, one of the first things that probably comes to mind is those iconic gold chains. The Migos are known for their bling, but Quavo stands out with his massive, bold Cuban links.

Yoda Chain

quavo yoda chain

Quavo's known for having a seriously unique jewelry collection, and one of his standout pieces is a custom Yoda pendant. This chain is a nod to his love for "Star Wars," specifically the wise and powerful character Yoda.

In an interview, he mentioned that this pendant, which he calls the "Space Coupe Quavo Yoda," was inspired by a line from his song "T-Shirt." After buying his first Space Coupe, he started calling himself Space Coupe Quavo Yoda, and the name stuck.

While specific details about the pendant might be scarce, it's clear that Quavo's custom pieces are all about representing who he is and what he's into. The Yoda pendant is just one of the many ways he puts his personality into his jewelry.

Edna Chain

Jewelry can say a lot about a person. Sure, it's fun to rock Crash Bandicoot pendants or oversized bling, but it's even better when a piece has some real meaning behind it. Quavo captures that perfectly with his custom "Edna" pendant.

Edna was his mom's name, so wearing this pendant keeps her close to his heart wherever he goes. And here's the thing: this piece was a gift from his brother, so it has twice the sentimental value.

Migos Chain

Quavo just dropped $350,000 on a new chain for his nephew and fellow Migos member, Takeoff, for his 28th birthday. The custom piece, crafted by celebrity jeweler Elliot Eliantte from Eliantte & Co., is totally iced out with a ton of diamonds. The chain features a pendant with all three Migos—Quavo, Offset, and Takeoff—and each member is the focus of their own chain.

The design is super unique, with an extending pendant decked out in invisible-set diamonds, attached to a diamond infinity link chain with Eliantte's signature clasp. Quavo shared the moment he gave the chain to Takeoff on Instagram, posting videos and photos that captured the surprise and joy on his nephew's face.

There have been rumors about a Migos breakup after they pulled out of the 2022 Governors Ball. Things got even more intense when Offset unfollowed Quavo and Takeoff on Instagram, which happened around the same time Quavo and Takeoff released “Hotel Lobby” as the duo “Unc and Phew.” But with Quavo's big birthday gift to Takeoff, it’s clear that their bond is stronger than any of the gossip.

Giant Two Tone Cuban Chain

Quavo doesn't often go for simple Cuban chains, but when he does, he takes it to another level. His two-tone Cuban chain, made of traditional and white gold, is massive. It set him back $95,000, and it's one of the largest Cuban chains we've seen. It's so impressive that you can't help but think the price might be justified.

Like cuban chains? Have a look at Icecartel's brilliant cuban chain necklaces! 

Quavo's Watches

Richard Mille RM029

quavo richard mille rm029

Quavo from Migos was recently seen rocking a Richard Mille RM029 Automatic medium, a watch that's both flashy and futuristic. The watch is covered in brilliant-cut diamonds, and its skeletonized design with Arabic numerals gives it a high-tech edge. It also has a night and day indicator and a big date display, so it's not just about the looks.

The RM029 doesn't come cheap—the retail price is $130,000. Richard Mille is known for its top-notch quality, so the hefty price tag isn't surprising.

Quavo recently shared some insights into his watch collection on the Drink Champs podcast, hosted by rapper N.O.R.E. The 31-year-old hip-hop star, known for his blinged-out style and an impressive lineup of watches from brands like Audemars Piguet, Patek Philippe, and Rolex, mentioned that while he can get Rolexes pretty easily, buying a Richard Mille at retail is a whole different game.

“They act like they ain’t got no watches… You gotta know sh*t before you get in there,” he explained, suggesting that it's not as simple as just asking for one.

N.O.R.E., who also sports a Richard Mille, added that at the boutique where he gets his watch serviced, you have to buy three women's Richard Milles before they'll even consider selling you a men's watch. “What if I ain’t got a lady?” he joked.

This kind of red tape is nothing new to hardcore watch collectors, but hearing these guys talk about it so candidly is pretty eye-opening. It just goes to show that even if you’ve got money to burn, some things still require a little more hustle.

Rich people problems, am I right?

Richard Mille (a gift from Saweetie)

quavo richard mille

Quavo from Migos received a rare $300,000 Richard Mille watch from Saweetie, his then-girlfriend, for Christmas. The surprise was part of the couple's tradition of giving lavish gifts. Saweetie cleverly presented the watch in a larger Birkin bag box, adding to the excitement, and Quavo's reaction showed how thrilled he was with the unique present.

This extravagant gift wasn't the only one exchanged between the two. Quavo had previously given Saweetie an icy new Bentley for Christmas and two Birkin bags for her birthday. Their habit of gifting high-end items underscores their love for luxury and their willingness to go all out for each other.

Patek Philippe Nautilus Blue Sapphire Bezel

quavo patek philippe nautilus blue sapphire

Quavo's most expensive watch is a Patek Philippe Nautilus 5711/111P-001, a high-end piece with a platinum case and matching bracelet. Its charcoal gray dial is sleek and sophisticated, while the bezel and hour markers are set with sapphires, adding a touch of luxury. If you're thinking about adding one to your collection, be prepared to spend over $1.3 million on the resale market.

The Patek Philippe Nautilus Blue Sapphire Bezel Ref. 5711-111P is a striking watch crafted entirely from platinum. It features a bezel adorned with 32 baguette-cut blue sapphires, with 12 more sapphires serving as hour markers.

For those who appreciate finer details, there's a small diamond on the side of the bezel, a signature Patek Philippe touch that highlights the brand's commitment to using premium materials.

With less than 10 pieces in existence, this is a seriously rare watch, and it could cost you a cool $600,000—if you can even find one.

18k Rose Gold Patek Philippe Nautilus

quavo patek philippe nautilus rose gold

Quavo's got some serious wrist candy with his Patek Philippe Rose Gold Nautilus Ref. 5723-112R. This watch, first launched in 2015, is a self-winding automatic with a 40mm case, rounded bezel, and a bunch of high-quality rubies. The bezel is covered in them, and there are 12 baguette-cut rubies serving as hour markers on its brown, horizontally embossed dial.

Despite its sporty vibe, this timepiece has a classy elegance you'd usually find in dress watches. It's versatile enough to wear on any occasion. If you're lucky, you might find one in the secondary market, but expect to shell out a whopping $450,000. You might spot similar styles in Rich The Kid’s collection, too.

Quavo's Patek Philippe Nautilus 5723/112-001 is crafted in 18k rose gold with a bezel set with rubies and a deep chocolate brown dial. This stunning watch has a hefty price tag of about $350,000 USD. It's pretty rare, much like Quavo's debut solo album, "Quavo Huncho," which came out in 2018 and hit number two on the Billboard 200.

41mm Audemars Piguet Royal Oak Skeleton

Quavo is sporting some serious wrist candy. The 29-year-old rapper is rocking a 41mm Audemars Piguet Royal Oak Skeleton, and it's not your average watch. This one's encrusted with white diamonds and crafted from 18k rose gold.

The price tag? You're looking at around $280,000 USD. Now that's what you call a high-end accessory.

Audemars Piguet Royal Oak Frosted White Gold Chronograph

Quavo from Migos was spotted rocking a Frosted White Gold Audemars Piguet Royal Oak Chronograph, a high-end watch with a price tag around $178,000. This piece stands out thanks to its unique frosted finish, achieved with a special hammering technique, and its distinctive octagonal bezel. The craftsmanship and design are top-notch, making it a favorite among collectors and fashion-forward folks.

Under the hood, the Royal Oak Chronograph has an automatic movement and a chronograph feature, so it's not just about looks. It's got a 40mm case and is water-resistant up to 50 meters, so it's both stylish and functional. Quavo's choice to wear this watch says a lot about his taste and sense of style, confirming his status as a trendsetter in the world of hip-hop and luxury fashion.

Are you also into premium watches like Quavo? Check these ones out! 

Audemars Piguet Royal Oak Chronograph Chandelier

Quavious Keyate Marshall is making a statement with his watch. He's sporting a 41mm Audemars Piguet Royal Oak Chronograph, known as the "Chandelier," in 18k pink gold. But what really sets it apart is the insane amount of bling—over 70 carats of baguette diamonds completely cover this piece.

If you're wondering about the cost, it's a cool $235,000 USD. The watch's reference number is 26331ST, but honestly, all you need to know is that it's loaded with diamonds and screams luxury.

Rolex Rainbow Daytona

The Rolex "Rainbow" Daytona is a seriously flashy watch that's been spotted on the wrists of hip-hop stars like Quavo, Offset, and Takeoff. It's known for its vibrant bezel, which is set with 36 sapphires in a range of rainbow colors, creating a stunning gradient effect. The mid-case is also covered in diamonds, adding to the bling factor.

Despite its glamorous look, this watch is still packed with features. It has Rolex's caliber 4130 movement, giving it a 72-hour power reserve, and it's water-resistant up to 100 meters—so it's not just for show. The case, lugs, crown, and bracelet are all made from solid 18k gold, and the subsidiary dials have a "Crystal Gold" finish that matches the watch's gold tone.

The Rainbow Daytona was originally released in 2012 in white and yellow gold, and the Everose gold version came out in 2018. With its unique design and solid Rolex craftsmanship, it's no wonder this watch has a hefty price tag of $600,000.

Rolex Sky Dweller

quavo rolex sky dweller

Quavo, the rapper from Migos, was recently seen wearing a Rolex Sky-Dweller with a stunning blue dial and a Jubilee bracelet crafted from Oyster Steel and white gold. This particular model, reference 326934, is a sought-after timepiece that combines elegance and versatility.

The list price for this watch is £12,400 (or about $16,830), but in the resale market, it can go for much more—up to £30,000 (or about $40,700). It's clear that the Sky-Dweller has become a desirable collector's item, and Quavo's choice to wear it only adds to its appeal.

With its sleek Jubilee strap and eye-catching blue dial, the Sky-Dweller is perfect for both formal and casual occasions.

Quavo from Migos is rethinking how he buys luxury watches. In a GQ interview , he said he's no longer into "bust-down" watches, which are loaded with custom diamonds. Instead, he's all about "Plain Janes," meaning luxury watches without the extra bling.

Why the switch? Quavo says it's because Plain Janes keep their value, while bust-downs tend to lose it. He likens customizing a watch with diamonds to chopping the roof off a luxury car—it looks cool but kills the resale value. He mentioned that he has a good relationship with brands like Audemars Piguet, so he can walk in and buy a high-end watch without a problem.

This shift shows Quavo is taking a more thoughtful approach to his investments. Considering some watches can eventually be worth over $1 million, it's easy to see why he’s focusing on pieces that hold their value. With things like cryptocurrency being unpredictable, luxury watches seem like a smarter bet for long-term gains.


quavo huncho rings

Rings are one of those accessories that can be subtle, but if you overdo it, they can totally take over your outfit. Quavo's "HUNCHO" rings are a perfect example of how to get it right without going overboard.

Each of these rings has a single letter, and when you line them all up, it spells "HUNCHO." It's a slang term for a leader or the boss, and it's clear that Quavo is just that. These rings are no joke—they're made of solid gold and encrusted with real diamonds. When you wear them, you're definitely sending a message without having to say a word.


Quavo talked about why jewelry matters in hip-hop. It's not just about flaunting wealth; it's about celebrating the journey from tough beginnings to success. Growing up in a challenging environment, he sees jewelry as a way to mark how far he's come and show others that he's made it. It's a sign of his achievements and a reminder of his journey.

In the rap game, jewelry often signifies success and status. The more blinged-out the pieces, the more they reflect a rapper's achievements and position in the industry. Some artists use specific pieces to express their identity, beliefs, or affiliations. You might see religious symbols, customized pendants, or other pieces that tell a unique story about the artist.

For many rappers, jewelry isn't just about showing off; it's a form of self-expression and a way to share their stories. It also serves as an inspiration for fans and aspiring artists, showing what's possible through hard work and creativity. In the end, jewelry in hip-hop plays a significant role in shaping an artist's image and contributes to their legacy.

Questions fréquemment posées

How much is Quavo's jewelry and watch collection worth?

Quavo's collection is estimated to be worth around $5 million, featuring a range of high-end jewelry and luxury watches.

What are some of Quavo's standout pieces?

Quavo's collection includes diamond-studded "HUNCHO" rings, a Yoda chain, and watches from top brands like Patek Philippe and Audemars Piguet. He also has a unique collection of Cuban link bracelets.

What is Quavo's most expensive watch?

One of Quavo's most valuable watches is a Patek Philippe Nautilus 5711/111P-001, which can cost over $1.3 million on the resale market.

Do Quavo's jewelry pieces have personal significance?

Yes, some of Quavo's jewelry carries personal meaning, like his "Edna" pendant named after his mother, and the Ratatouille chain inspired by his lyrics in "Bad & Boujee."

Joosep Seitam

Joosep est né à Tallinn, en Estonie, un petit pays d'Europe du Nord. Il est entrepreneur et l'un des cofondateurs d'Icecartel. Joosep travaille dans le secteur de la bijouterie depuis 2019, année où il a créé la marque à partir de zéro. Au cours de ces années, Joosep a appris tout ce qu'il y a à savoir sur l'industrie de la bijouterie et il est ici pour partager tout cela !

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